Blueberry Funded has marked its second anniversary with the launch of the Blueberry Funded Flex One Step Challenge, a new evaluation model built around fewer trading restrictions and greater flexibility. The challenge features a 12% profit target and 12% maximum drawdown, while removing several requirements that can pressure traders into taking unnecessary positions.
The launch also introduces a segmented discount structure, with 35% off for new users through FLEX35 and 30% off for existing users through FLEX30. For traders already familiar with the firm’s lineup, the new account represents a move toward a less restrictive evaluation structure rather than simply another one-step product.
Blueberry Funded Flex One Step Challenge Rules
The new challenge uses a straightforward objective. Traders must reach a 12% profit target while keeping losses within the 12% maximum drawdown.
There is no consistency rule, no time limit and no minimum trading-day requirement. Once funded, traders receive an 85% profit split, with payouts scheduled on a bi-weekly basis.
These conditions change how traders can approach the evaluation. Someone who reaches the target quickly does not need to continue trading simply to satisfy a minimum-day requirement. Likewise, traders whose strategies generate fewer setups can wait for suitable market conditions instead of trading to beat an approaching deadline.
The removal of the consistency rule is particularly relevant for strategies that produce uneven returns. Swing trading and selective discretionary approaches can generate most of their gains from a relatively small number of high-conviction trades, making rigid daily-performance requirements less compatible with their natural trading pattern.
A 12% Drawdown Creates More Breathing Room
The 12% maximum drawdown is one of the defining features of the Flex model.
A wider drawdown threshold gives traders more room to withstand ordinary strategy variance before violating the account rules. The 12% target and 12% drawdown also create a 1:1 relationship between the required profit and maximum permitted loss.
That does not make the challenge easy or justify taking larger positions. Traders who treat the entire 12% drawdown as acceptable risk could still lose an account quickly.
Instead, the practical advantage is the additional room to execute a strategy without a relatively small losing streak immediately threatening the evaluation. For traders using conservative position sizing, the structure can provide more flexibility to recover from normal drawdowns.
No Time Limit Reduces Trading Pressure
The absence of a time limit may have an even greater psychological impact.
Evaluation deadlines can encourage traders to increase their trading frequency when their strategy does not provide enough opportunities. That can lead to overtrading, revenge trades or taking setups that would normally be rejected.
With no maximum trading period, Flex traders can wait for their preferred conditions. A strategy that performs better during specific volatility or market regimes does not need to be forced into action simply because an evaluation clock is running.
Combined with the lack of minimum trading days, the structure gives traders considerably more control over when they participate in the market.
85% Profit Split and Bi-Weekly Payouts
The payout structure is another important component. Successful traders receive an 85% profit split, with payouts made bi-weekly.
For prop traders, the profit split should be evaluated alongside the actual rules governing access to rewards. A high percentage can be attractive, but the frequency and conditions surrounding payouts determine how practical that percentage is once an account becomes funded.
The bi-weekly schedule gives traders a defined payout cycle rather than leaving the reward process entirely open-ended. Combined with the 85% split, it strengthens the account’s appeal for traders who are looking beyond the evaluation phase and considering the longer-term economics of a funding program.
Discounts Support Both Acquisition and Retention
Blueberry Funded is also using the anniversary launch to target new and existing customers differently.
New users can receive 35% off with FLEX35, while existing users receive 30% off with FLEX30. The distinction is commercially significant because it combines customer acquisition with a retention incentive.
The larger new-user discount lowers the initial cost of trying the Flex model. Meanwhile, giving existing customers their own discount creates an incentive to test the new product without requiring them to wait for a general promotion.
That approach also fits the wider product changes announced alongside Flex.
Blueberry Funded Revamps Prime and Instant Lite
The Flex launch was accompanied by changes to two existing programs.
The Prime 2-Step challenge now requires just three minimum trading days, down from five. The Instant Lite program removes minimum trading days entirely.
The firm is also offering 50% off Prime for first-time customers with PRIME50 and 30% off for existing users with PRIME30.
Taken together, these changes suggest Blueberry Funded is reducing activity-based restrictions across several parts of its product lineup. Rather than relying on one account model to serve every type of trader, the firm is creating more differentiated routes based on how traders prefer to operate.
What the New Challenge Means for Traders
The Flex One Step Challenge is unlikely to suit traders looking for a quick evaluation above everything else. A 12% target remains substantial, and the absence of a deadline does not remove the need for disciplined risk management.
Its strongest appeal lies elsewhere: traders can control the pace of the evaluation. Someone with a proven strategy does not have to increase trade frequency because of a time limit, meet arbitrary minimum-day requirements or manage around a consistency formula.
That can be particularly useful for traders who prioritize selectivity. The fewer forced behaviors an evaluation imposes, the easier it becomes to execute an existing trading plan rather than adapting the strategy to the challenge.
For Blueberry Funded, the second-anniversary launch therefore represents more than a new account. The Flex model, combined with the Prime and Instant Lite changes, puts greater emphasis on trading flexibility, reduced restrictions and longer-term account usability.
Traders comparing one-step funding programs should pay close attention to those operational differences rather than judging the offer solely by its discount or profit split.
New users can get 35% off with code FLEX35, while existing users can claim 30% off with FLEX30. Forex Prop Reviews also provides a detailed Blueberry Funded review covering the firm’s funding programs and trading conditions.
